ศูนย์ราคา — Pricing Center
ราคา 8 ผลิตภัณฑ์ · บันเดิล · นโยบายส่วนลด · เงื่อนไขชำระเงิน · template ใบเสนอราคา
Pricing Center
8-product pricing, bundles, discount policy, payment terms, quote template. Print-friendly.
⚠️ กฎเหล็ก — ห้ามละเมิด
กฎเหล็ก — ห้าม quote ต่ำกว่าราคา floor ยกเว้น Director/CEO approve แล้ว · อย่า show ราคา floor ให้ลูกค้าเห็น เด็ดขาด
- 🚨 AIRA-X discount floors: Discover ฿300K floor · Transform ฿700K floor — ห้ามต่ำกว่านี้
- 🚨 ห้าม quote NextBrain Router / ChatX Platform standalone token price — markup เป็น internal
- 🚨 ห้าม quote AI Build & Run ต่ำกว่า Lite (฿150K/mo)
- 🚨 Quote เป็น THB เท่านั้น — แปลง USD/EUR ก่อนเสมอ
- 🚨 Enterprise Implementation ต้องมี TOR + CEO approve ก่อน quote
- 🚨 Workshop Pro Max AWS funding (฿300K) เป็น internal only — ลูกค้าเห็นแค่ ฿150K
- 🚨 Quick Win Lite floor: ฿250K — ห้ามต่ำกว่า
- ❌ NEVER mention $200K AWS credit publicly
- ❌ NEVER say "Sole Authorized n8n Partner"
- ❌ NEVER say "AWS Strategic Partner"
⚠️ Critical Pricing Rules
- 🚨 AIRA-X discount floors: Discover ฿300K floor · Transform ฿700K floor. Never below.
- 🚨 NEVER quote NextBrain Router / ChatX Platform standalone token price — managed markup is internal.
- 🚨 NEVER quote AI Build & Run below Lite (฿150K/mo) — protects delivery quality.
- 🚨 ALWAYS quote in THB — convert USD/EUR first.
- 🚨 Enterprise Implementation requires TOR + CEO approval before quotation.
- 🚨 Workshop Pro Max AWS funding (฿300K) is internal only — client sees ฿150K only.
- 🚨 Quick Win Lite floor: ฿250K — never below.
- All discount floor numbers are INTERNAL — never expose to clients
- ❌ NEVER mention $200K AWS credit publicly
- ❌ NEVER say "Sole Authorized n8n Partner"
- ❌ NEVER say "AWS Strategic Partner"
💰 ตารางราคาหลัก — 8 ผลิตภัณฑ์
| # | ผลิตภัณฑ์ | Free / Entry | Lite | Pro | Pro Max |
|---|---|---|---|---|---|
| 1 | ⭐ AIRA-X | Free · AI Readiness Assessment (90 min) | — | ฿360,000 · 4 weeks Discover (7 deliverables) |
฿850,000 · 11–20 weeks Transform (14 deliverables) |
| 2 | Quick Win | — | ฿300,000 · 20 mandays 1 task |
฿800,000 · 50 mandays 1 workflow |
฿1,500,000 · 100 mandays Small project |
| 3 | Enterprise Implementation | — | — | ฿5,000,000 · 333 md · 4 mo CEO + TOR required |
฿10,000,000 · 667 md · 8 mo CEO + TOR required |
| 4 | ⭐ AI Build & Run | — | ฿150,000/mo · 3 mo min 15 hrs · 1 mid engineer |
฿250,000/mo · 6 mo min 25 hrs · 1 senior engineer |
฿400,000/mo · 6 mo min 40 hrs · 2 engineers |
| 5 | Workshop | — | ฿50,000 · 3 hrs · 10 pax อ. หรือ พฤ. เท่านั้น |
฿180,000 · Full day · 20 pax Business + AI |
฿150,000* · Hackathon 2 days · 50 pax *Total value ฿450K — client sees ฿150K only |
| 6 | n8n | — | ฿200,000/y Community + Managed Cloud · Unlimited executions |
฿600,000/y Business · SSO · 40K exec/mo |
฿1,200,000/y Enterprise · Self-host · Audit · SLA · 60K exec/mo |
| 7 | ChatX Platform | — | ฿300,000/y · 500 users · 90% SLA | ฿500,000/y · 1,000 users · 95% SLA | ฿900,000/y · 10,000+ users · 99% SLA |
| 8 | NextBrain Router | Free · 5 seats · +13.5% managed token | ฿150,000/y · 30 seats · +10% managed | ฿300,000/y · 80 seats · BYOK ✅ · 95% SLA | ฿850,000/y · Unlimited · BYOK ✅ · Self-deploy · 99% SLA |
Quick Win & Enterprise Implementation rate: ฿15,000/manday · AI Build & Run annual prepay: 10% off · ChatX Platform ต้อง bundle กับ NextBrain Router · NextBrain Router Pro Max self-deploy setup: +฿100K
💰 Master Pricing Table — 8 Products
| # | Product | Free / Entry | Lite | Pro | Pro Max |
|---|---|---|---|---|---|
| 1 | ⭐ AIRA-X | Free · AI Readiness Assessment (90 min) | — | ฿360,000 · 4 weeks Discover (7 deliverables) |
฿850,000 · 11–20 weeks Transform (14 deliverables) |
| 2 | Quick Win | — | ฿300,000 · 20 mandays 1 task |
฿800,000 · 50 mandays 1 workflow |
฿1,500,000 · 100 mandays Small project |
| 3 | Enterprise Implementation | — | — | ฿5,000,000 · 333 md · 4 mo CEO + TOR required |
฿10,000,000 · 667 md · 8 mo CEO + TOR required |
| 4 | ⭐ AI Build & Run | — | ฿150,000/mo · 3 mo min 15 hrs · 1 mid engineer |
฿250,000/mo · 6 mo min 25 hrs · 1 senior engineer |
฿400,000/mo · 6 mo min 40 hrs · 2 engineers |
| 5 | Workshop | — | ฿50,000 · 3 hrs · 10 pax อ. หรือ พฤ. เท่านั้น |
฿180,000 · Full day · 20 pax Business + AI |
฿150,000* · Hackathon 2 days · 50 pax *Total value ฿450K — client sees ฿150K only |
| 6 | n8n | — | ฿200,000/y Community + Managed Cloud · Unlimited executions |
฿600,000/y Business · SSO · 40K exec/mo |
฿1,200,000/y Enterprise · Self-host · Audit · SLA · 60K exec/mo |
| 7 | ChatX Platform | — | ฿300,000/y · 500 users · 90% SLA | ฿500,000/y · 1,000 users · 95% SLA | ฿900,000/y · 10,000+ users · 99% SLA |
| 8 | NextBrain Router | Free · 5 seats · +13.5% managed token | ฿150,000/y · 30 seats · +10% managed | ฿300,000/y · 80 seats · BYOK ✅ · 95% SLA | ฿850,000/y · Unlimited · BYOK ✅ · Self-deploy · 99% SLA |
Quick Win & Enterprise Implementation rate: ฿15,000/manday · AI Build & Run annual prepay: 10% off · ChatX Platform must bundle with NextBrain Router · NextBrain Router Pro Max self-deploy setup: +฿100K (client pays ~฿20K/mo server per 100 users)
🎁 บันเดิลแนะนำตามงบลูกค้า
💡 Tips: ลูกค้างบ ฿500K–1M → AIRA-X Discover + Workshop Pro เลย · ลูกค้างบ ฿3M–6M → Transform bundle เลย
| งบประมาณ | แนะนำ | ราคารวมโดยประมาณ |
|---|---|---|
| < ฿500K | Workshop Lite (฿50K) → AIRA-X Discover (฿360K) | ฿50K–410K |
| ฿500K–1M | AIRA-X Discover + Workshop Pro | ฿540K |
| ฿1M–3M | AIRA-X Discover + Quick Win Pro | ฿1,160,000 |
| ฿3M–6M | AIRA-X Transform + Quick Win Pro Max + AI B&R Pro × 12mo | ~฿4,550,000 |
| ฿6M+ | AIRA-X Transform + Enterprise Impl Pro + AI B&R Pro Max | ฿16M+ |
🎁 Recommended Bundles by Budget
| Budget | Recommendation | Approx Total |
|---|---|---|
| < ฿500K | Workshop Lite (฿50K) → AIRA-X Discover (฿360K) | ฿50K–410K |
| ฿500K–1M | AIRA-X Discover + Workshop Pro | ฿540K |
| ฿1M–3M | AIRA-X Discover + Quick Win Pro | ฿1,160,000 |
| ฿3M–6M | AIRA-X Transform + Quick Win Pro Max + AI B&R Pro × 12mo | ~฿4,550,000 |
| ฿6M+ | AIRA-X Transform + Enterprise Impl Pro + AI B&R Pro Max | ฿16M+ |
💵 นโยบายส่วนลด
| ส่วนลด | ผู้อนุมัติ | กรณีใช้ | หมายเหตุ |
|---|---|---|---|
| 0–10% | Sales / IC | Early bird, fast close, bundle | Sales / IC ทำได้เองเลย ไม่ต้องขออนุมัติ |
| 11–20% | Director | Strategic logo, repeat customer, anchor deal | ต้องได้ Director approve ก่อน |
| 21%+ | CEO | Special strategic investment, market entry | CEO เท่านั้น — อย่า commit ก่อนคุย CEO |
Discount Floors — ห้าม Quote ต่ำกว่า (Internal Only)
| ผลิตภัณฑ์ | Floor |
|---|---|
| AIRA-X Discover | ฿300,000 |
| AIRA-X Transform | ฿700,000 |
| AI Build & Run (any tier) | ฿150,000/mo |
| Quick Win Lite | ฿250,000 |
ต้องขอ CEO Approve
- Enterprise Implementation (ทุก tier)
- ส่วนลดเกิน 20% (ทุกผลิตภัณฑ์)
- AI Build & Run Pro Max สำหรับ strategic accounts
- ChatX Platform Pro Max + Router Pro Max bundle (฿1.75M+)
ให้ส่วนลดได้เมื่อ
- ✅ Multi-product bundle
- ✅ Annual prepay (AI Build & Run: 10% off)
- ✅ Multi-year contract
- ✅ Strategic logo กับสิทธิ์ PR
- ✅ Early adopter program (Q2–Q3 2026 เท่านั้น)
ห้ามลดราคา product เดี่ยวที่ไม่มี strategic value หรือเพราะ "vendor อื่นถูกกว่า" — ต้อง compete บน value
💵 Discount Policy
| Discount | Approved by | Use Case |
|---|---|---|
| 0–10% | Sales / IC — self-approve | Early bird, fast close, bundle |
| 11–20% | Director | Strategic logo, repeat customer, anchor deal |
| 21%+ | CEO | Special strategic investment, market entry |
Discount Floors — Never Quote Below
| Product | Floor |
|---|---|
| AIRA-X Discover | ฿300,000 |
| AIRA-X Transform | ฿700,000 |
| AI Build & Run (any tier) | ฿150,000/mo |
| Quick Win Lite | ฿250,000 |
All discount floor numbers are INTERNAL — never expose to clients
CEO Approval Required for
- Enterprise Implementation (all tiers)
- Any discount > 20% on any product
- AI Build & Run Pro Max for strategic accounts
- ChatX Platform Pro Max + Router Pro Max bundle (฿1.75M+)
Discount Allowed When
- ✅ Multi-product bundle
- ✅ Annual prepay (AI Build & Run: 10% off)
- ✅ Multi-year contract
- ✅ Strategic logo with PR rights
- ✅ Early adopter program (Q2–Q3 2026 only)
Never discount single product with no strategic value, or because "other vendor is cheaper" — compete on value.
📅 อายุใบเสนอราคา
| ผลิตภัณฑ์ | อายุ |
|---|---|
| Workshop / AIRA-X Discover | 14 วัน |
| AIRA-X Transform | 21 วัน |
| Quick Win / n8n / ChatX / Router | 30 วัน |
| AI Build & Run Retainer | 90 วัน |
| Enterprise Implementation | ตาม TOR negotiation |
📅 Quotation Validity
| Product | Valid for |
|---|---|
| Workshop / AIRA-X Discover | 14 days |
| AIRA-X Transform | 21 days |
| Quick Win / n8n / ChatX / Router | 30 days |
| AI Build & Run Retainer | 90 days |
| Enterprise Implementation | Per TOR negotiation |
💳 Payment Terms
| Product | Terms |
|---|---|
| AIRA-X Discover | 50% on signing · 50% on readout |
| AIRA-X Transform | 50% on signing · 50% on readout |
| Quick Win Lite | 100% on signing |
| Quick Win Pro / Pro Max | 40% signing · 40% mid · 20% delivery |
| Enterprise Implementation | 30% signing · 30% mid · 30% pre-launch · 10% post-launch |
| AI Build & Run | Monthly invoice (10% off annual prepay) |
| n8n / ChatX Platform / NextBrain Router | Annual invoice upfront |
| Workshop | 100% before session |
📋 Quote Template (Copy-Paste Ready)
─────────────────────────────────────────────
GO DIGIT — PRICING PROPOSAL
─────────────────────────────────────────────
CLIENT: [Company Name]
ATTN: [Decision Maker]
DATE: [Date]
VALID UNTIL: [Date + 30 days]
ENGAGEMENT SUMMARY
[2–3 sentences describing scope and business need]
INVESTMENT BREAKDOWN
─────────────────────────────────────────────
AIRA-X Transform (฿850K, 11–20 weeks) ฿850,000
□ AI Maturity Report + Industry Benchmark
□ Use Case Portfolio + Quick Win Plan (90d)
□ 12-month Roadmap + ROI Model + Exec Deck
□ Business Case + Architecture Blueprint
□ Tech Stack Rec + Wave Plan + Project Charter
□ Cost Model + Change Management Plan
Quick Win Pro (50 mandays) ฿800,000
□ 1 workflow · n8n + AI integration
□ Production deployment
□ 30-day warranty
AI Build & Run Retainer (Pro × 12mo) ฿3,000,000
□ 25 hrs custom AI dev/mo
□ Monthly AI health check + cost audit
□ 1 new POC per quarter
□ Monthly training session (1 hr)
□ Same-day LINE/Slack support
─────────────────────────────────────────────
SUBTOTAL ฿4,650,000
Bundle Discount (10%) (฿465,000)
─────────────────────────────────────────────
TOTAL INVESTMENT YEAR 1 ฿4,185,000
VAT 7% applicable on top
PAYMENT TERMS
- AIRA-X Transform: 50% on signing, 50% on readout
- Quick Win Pro: 40% signing, 40% mid, 20% delivery
- AI Build & Run: Monthly invoice (or 10% off annual prepay)
QUOTATION VALID: 30 days from date above
NEXT STEPS
1. Engagement letter signed by [date]
2. Kickoff call within 5 days
3. AIRA-X Transform begins [date]
─────────────────────────────────────────────
[Sales Name] | [Title]
[Email] | [Phone]
─────────────────────────────────────────────
📡 Platform Products — Quick Reference
n8n (รายปี · Authorized Reseller)
| Lite ฿200K/y | Pro ฿600K/y | Pro Max ฿1.2M/y | |
|---|---|---|---|
| License | Community + Cloud | Business | Enterprise |
| Executions/mo | Unlimited | 40,000 | 60,000 |
| Admin users | 1 | Unlimited | Unlimited |
| Shared projects | 1 | 6 | Unlimited |
| SSO | ❌ | ✅ | ✅ |
| Self-Host | ❌ | ❌ | ✅ |
| Audit Log | ❌ | ❌ | ✅ |
| SLA | ❌ | ❌ | ✅ |
| Local billing + support | ✅ | ✅ | ✅ |
| Starter Workflow (Go Digit) | ✅ | ✅ | ✅ |
ChatX Platform (รายปี · Client Cloud) — ต้อง bundle กับ NextBrain Router
| Lite ฿300K/y | Pro ฿500K/y | Pro Max ฿900K/y | |
|---|---|---|---|
| Users | 500 | 1,000 | 10,000+ |
| SLA | 90% | 95% | 99% |
| Token routing | Via NextBrain Router | Via NextBrain Router | Via NextBrain Router |
NextBrain Router (รายปี)
| Free | Lite ฿150K/y | Pro ฿300K/y | Pro Max ฿850K/y | |
|---|---|---|---|---|
| Seats | 5 | 30 | 80 | Unlimited |
| BYOK | ❌ | ❌ | ✅ | ✅ |
| Managed token markup | +13.5% | +10% | +10% | +10% |
| SLA | ❌ | ❌ | 95% | 99% |
| Self-deploy | ❌ | ❌ | ❌ | ✅ (+฿100K setup) |
Extra seats: ฿100/seat/y (Lite/Pro) · Pro Max server ~฿20K/mo per 100 users (client pays)
📡 Platform Products — Quick Reference
n8n (Annual · Authorized Reseller)
| Lite ฿200K/y | Pro ฿600K/y | Pro Max ฿1.2M/y | |
|---|---|---|---|
| License | Community + Cloud | Business | Enterprise |
| Executions/mo | Unlimited | 40,000 | 60,000 |
| Admin users | 1 | Unlimited | Unlimited |
| Shared projects | 1 | 6 | Unlimited |
| SSO | ❌ | ✅ | ✅ |
| Self-Host | ❌ | ❌ | ✅ |
| Audit Log | ❌ | ❌ | ✅ |
| SLA | ❌ | ❌ | ✅ |
| Local billing + support | ✅ | ✅ | ✅ |
| Starter Workflow (Go Digit) | ✅ | ✅ | ✅ |
ChatX Platform (Annual · Client Cloud) — must bundle with NextBrain Router
| Lite ฿300K/y | Pro ฿500K/y | Pro Max ฿900K/y | |
|---|---|---|---|
| Users | 500 | 1,000 | 10,000+ |
| SLA | 90% | 95% | 99% |
| Token routing | Via NextBrain Router | Via NextBrain Router | Via NextBrain Router |
NextBrain Router (Annual)
| Free | Lite ฿150K/y | Pro ฿300K/y | Pro Max ฿850K/y | |
|---|---|---|---|---|
| Seats | 5 | 30 | 80 | Unlimited |
| BYOK | ❌ | ❌ | ✅ | ✅ |
| Managed token markup | +13.5% | +10% | +10% | +10% |
| SLA | ❌ | ❌ | 95% | 99% |
| Self-deploy | ❌ | ❌ | ❌ | ✅ (+฿100K setup) |
Extra seats: ฿100/seat/y (Lite/Pro) · Pro Max server ~฿20K/mo per 100 users (client pays)
จำไว้: ราคา ≠ ต้นทุน · ราคา = สิ่งที่ลูกค้าจ่าย · ต้นทุน = สิ่งที่บริษัทเสียถ้าเลือกผิด · Frame ว่า cost-of-inaction เสมอ
Remember: Price ≠ Cost. Price = what client pays. Cost = what company loses when choosing wrong. Frame as cost-of-inaction.
Source: truth-root/00_master_pricing_summary.md · truth-root/07_pricing_packages.md · truth-root/14–21 · Updated 2026-05-25 · Print-friendly via Cmd/Ctrl+P