Pricing Center
The full pricing map, bundles, discount policy, and quote template. Print-friendly for in-person meetings.
â ī¸ Critical Pricing Rules
- đ¨ NEVER discount AIRA-X Diagnostic below ā¸ŋ250K â hero product, price must hold.
- đ¨ NEVER quote Next Brain Platform standalone pricing â bundled into engagements at ā¸ŋ0 until 2027.
- đ¨ NEVER quote AI Build & Run below Lite tier (ā¸ŋ150K/mo) â minimums protect delivery quality.
- đ¨ ALWAYS quote in THB â convert USD/EUR first.
- đ¨ ALWAYS include "Next Brain Platform Access â Included ā¸ŋ0" on every SOW.
đ° Master Pricing Table
| # | Product | Price | Role |
|---|---|---|---|
| 1 | AI Cost Reality Check | FREE | Hook |
| 2 | AI Strategy Session | ā¸ŋ120,000 | Paid Hook |
| 3 | đ¯ AIRA-X Diagnostic (Std) | ā¸ŋ280,000 | HERO Front Door |
| 3b | AIRA-X Diagnostic (Advanced) | ā¸ŋ450,000 | Hero+ |
| 4 | đ Custom AI Engineering (Small) | ā¸ŋ400K â ā¸ŋ800K | Build |
| 4b | đ Custom AI Engineering (Medium) â | ā¸ŋ1M â ā¸ŋ2M | Build |
| 4c | đ Custom AI Engineering (Large) | ā¸ŋ2.5M â ā¸ŋ5M+ | Build |
| 5 | Quick Win Sprint | ā¸ŋ800K â ā¸ŋ1.2M | Focused Build |
| 6 | Implementation Tier 2 | ā¸ŋ2.5M â ā¸ŋ3.5M | Departmental |
| 6b | Implementation Tier 3 | ā¸ŋ4M â ā¸ŋ5M+ | Enterprise |
| 7 | đ AI Build & Run â Lite | ā¸ŋ150,000/mo | HERO Recur |
| 7b | đ AI Build & Run â Standard â | ā¸ŋ250,000/mo | HERO Recur (anchor) |
| 7c | đ AI Build & Run â Plus | ā¸ŋ400,000/mo | HERO Recur (enterprise) |
| 8 | Workshop / Training (PJ) | ā¸ŋ180,000/day | Filler |
| 9 | Next Brain Platform | ā¸ŋ0 included in SOW | Silent |
đ AI Build & Run Retainer â Three Tiers
| Tier | Monthly | Annual | Best For | Min Commit |
|---|---|---|---|---|
| đĸ Lite | ā¸ŋ150,000/mo | ā¸ŋ1,800,000/yr | Post-Sprint small client | 3 months |
| â Standard | ā¸ŋ250,000/mo | ā¸ŋ3,000,000/yr | Scaling AI footprint | 6 months |
| đĩ Plus | ā¸ŋ400,000/mo | ā¸ŋ4,800,000/yr | Enterprise multi-BU | 6 months |
Annual prepay discount: 10% off (all tiers).
đ Bundles (Approved Combinations)
Bundle 1: AI Foundation
AIRA-X Diagnostic (ā¸ŋ280K) + Quick Win Sprint Standard (ā¸ŋ1,000K)
ā¸ŋ1,203,000
Bundle Price (6% off)
Use case: Fastest path from strategy to production.
Bundle 2: AI Transform â
AIRA-X Diagnostic (ā¸ŋ280K) + Sprint Standard (ā¸ŋ1,000K) + Retainer Standard à 12 months (ā¸ŋ3,000K)
ā¸ŋ3,980,000
Bundle Year 1 (~7% off, 10% off retainer)
Use case: Full lifecycle â strategy + build + run.
Bundle 3: AI Enterprise
AIRA-X Advanced (ā¸ŋ450K) + Implementation Tier 2 (ā¸ŋ3M mid) + Retainer Plus à 12 months (ā¸ŋ4.8M)
ā¸ŋ7,012,500
Bundle Year 1 (15% off)
Use case: Multi-BU enterprise transformation. CEO approval required.
đĩ Discount Policy
| Discount | Approval | Use Case |
|---|---|---|
| 0-5% | Sales discretion | Early bird, fast close |
| 6-10% | Senior Sales / Director | Multi-product bundle |
| 11-15% | Director | Strategic logo, repeat customer |
| 16-20% | CEO | Anchor customer, market entry |
| 21%+ | CEO + Board | Special strategic investment |
â When Discount IS Allowed
- Multi-product bundle
- Annual prepay (Retainer)
- Multi-year contract
- Strategic logo customer (with PR rights)
- Early adopter program (Q2-Q3 2026 only)
â When Discount is NOT Allowed
- "Other vendor cheaper" (compete on value, not price)
- Single product, single year, no strategic value
- AIRA-X Diagnostic below ā¸ŋ250K
- Retainer below Lite tier
- Anything implying Next Brain has a standalone price
đ Quote Template (Copy-Paste Ready)
âââââââââââââââââââââââââââââââââââââââââââââ
GO DIGIT â PRICING PROPOSAL
âââââââââââââââââââââââââââââââââââââââââââââ
CLIENT: [Company Name]
ATTN: [Decision Maker]
DATE: [Date]
VALID UNTIL: [Date + 14 days]
ENGAGEMENT SUMMARY
[2-3 sentences describing scope]
INVESTMENT BREAKDOWN
âââââââââââââââââââââââââââââââââââââââââââââ
AIRA-X Diagnostic (Standard, 3 days) ā¸ŋ280,000
⥠Stakeholder interviews
⥠AI usage audit
⥠12-month roadmap
⥠Executive presentation
Quick Win Sprint Standard ā¸ŋ1,000,000
⥠n8n workflow build
⥠AI integration
⥠Next Brain configuration
⥠30-day warranty
AI Build & Run Retainer (Std à 12mo) ā¸ŋ3,000,000
⥠25 hours custom AI dev/mo
⥠Monthly AI health check + cost audit
⥠1 new POC per quarter
⥠Monthly training (1 hour)
Next Brain Platform Access â INCLUDED ā¸ŋ0
⥠Multi-vendor AI Router
⥠Cost Governance + Audit
⥠Typical value ā¸ŋ80K-200K
âââââââââââââââââââââââââââââââââââââââââââââ
SUBTOTAL ā¸ŋ4,280,000
AI Transform Bundle Discount (~7%) (ā¸ŋ300,000)
âââââââââââââââââââââââââââââââââââââââââââââ
TOTAL INVESTMENT YEAR 1 ā¸ŋ3,980,000
PAYMENT TERMS
- Diagnostic: 50% on signing, 50% on delivery
- Sprint: 40% on signing, 40% mid, 20% on delivery
- Retainer: Monthly invoice (or 10% off annual prepay)
VAT 7% applicable on top
NEXT STEPS
1. Engagement letter signed by [date]
2. Kickoff call scheduled within 5 days
3. Diagnostic begins [date]
âââââââââââââââââââââââââââââââââââââââââââââ
[Sales Name] | [Title]
[Email] | [Phone]
âââââââââââââââââââââââââââââââââââââââââââââ
đ Win Rate by Price Range (Internal)
| Price Range | Avg Win Rate | Notes |
|---|---|---|
| < ā¸ŋ200K | 55% | Workshop / Strategy Session |
| ā¸ŋ200K - 500K | 45% | Diagnostic sweet spot |
| ā¸ŋ500K - 1.5M | 35% | Sprint + Small Custom Dev |
| ā¸ŋ1.5M - 3M | 25% | Medium Custom Dev |
| ā¸ŋ3M - 6M | 20% | Bundles + Implementation |
| ā¸ŋ6M+ | 12% | Enterprise Transform |
â Pipeline coverage rule: 4x quota
đ Price Lock-In Rules
Once Quoted, Honor For:
- 14 days â Diagnostic / Workshop / Strategy Session
- 30 days â Sprint / Custom Dev / Implementation
- 90 days â AI Build & Run Retainer
Price Increase Schedule
- Q3 2026: Hold all prices (early adopter)
- Q4 2026: 10% increase review (announce 30 days in advance)
- Q1 2027: Full pricing review + Next Brain productization pricing
Grandfathering
- Existing customers grandfathered for 12 months at signed rates
- Annual retainer contracts lock-in for full term
đ Pricing Discussion Quick Reference
Q: ā¸ā¸ŗāšā¸Ąā¸Ŗā¸˛ā¸ā¸˛āšā¸āšā¸āšā¸ā¸ā¸ā¸ĩāš?
A: "Pricing reflects value â AIRA-X framework + senior AI team + Next Brain platform + partner ecosystem (AWS Advanced, Cloudflare, n8n authorized reseller). āšā¸ā¸ĩā¸ĸā¸ā¸ā¸ąā¸ McKinsey/BCG â āšā¸Ŗā¸˛ 1/10 ā¸ā¸ā¸ā¸ā¸§ā¸āšā¸ā¸˛ āšā¸āš AI-specialist + builder"
Q: ā¸ā¸ discount āšā¸āšāšā¸Ģā¸Ą?
A: "āšā¸Ŗā¸˛ā¸Ąā¸ĩ bundle discount + annual prepay + multi-year structure â āšā¸Ēā¸ā¸āšā¸āšā¸ package āšā¸Ģāšā¸ā¸šāšā¸āšāšā¸Ģā¸Ą?"
Q: Compare ā¸ā¸ąā¸ X (competitor)?
A: "X ā¸ā¸ąā¸āšā¸Ŗā¸˛ā¸ā¸ā¸Ĩā¸° scope â āšā¸Ŗā¸˛ā¸ā¸Ŗā¸ā¸ā¸ā¸Ĩā¸¸ā¸Ą strategy + build + run + proprietary platform. āšā¸Ēā¸ā¸ side-by-side comparison āšā¸Ģāšā¸ā¸šāšā¸āš"
Q: Retainer ā¸ŋ250K/mo āšā¸ā¸āšā¸
A: "āšā¸ā¸ĩā¸ĸā¸ā¸ā¸ąā¸ā¸āšā¸˛ā¸ senior AI engineer in-house ā¸ŋ350K/mo â āšā¸Ŗā¸˛āšā¸Ģāšā¸ā¸ĩā¸Ą + platform + AI cost optimization + POCs + training. Plus Next Brain ā¸Ąā¸ąā¸ save AI bill 20-30% = offset retainer fee"
Q: Next Brain ā¸Ąā¸ĩā¸Ŗā¸˛ā¸ā¸˛āšā¸ĸā¸āšā¸Ģā¸Ą?
A: "ā¸ā¸ā¸ā¸ā¸ĩāš Next Brain ā¸ā¸šā¸ include āšā¸ā¸ā¸¸ā¸ engagement ā¸ā¸ĩāš ā¸ŋ0 â āšā¸āšā¸ infrastructure layer ā¸ā¸ĩāšāšā¸Ŗā¸˛āšā¸āš deliver. āšā¸Ŗā¸˛ā¸ā¸° productize āšā¸ā¸ā¸ĩ 2027 â existing client ā¸ā¸°āšā¸āš grandfathered rate"
Remember: Price â Cost. ā¸Ŗā¸˛ā¸ā¸˛ā¸ā¸ˇā¸ā¸Ēā¸´āšā¸ā¸ā¸ĩāšā¸Ĩā¸šā¸ā¸āšā¸˛ā¸āšā¸˛ā¸ĸ, cost ā¸ā¸ˇā¸ā¸Ēā¸´āšā¸ā¸ā¸ĩāšā¸ā¸Ŗā¸´ā¸Šā¸ąā¸āšā¸Ēā¸ĩā¸ĸāšā¸Ąā¸ˇāšā¸āšā¸Ĩā¸ˇā¸ā¸ā¸ā¸´ā¸. Frame as cost-of-inaction always.
Source: root/07_pricing_packages.md ¡ Print-friendly via Cmd/Ctrl+P